Zalando’s Free Loyalty Program Adds 2.6M Users
Zalando’s new free loyalty program, Zalando Plus, opens access to all users, aiming to grow its 2.6M-member base. The program offers perks like birthday gifts, faster shipping, and early access. Launched in Spain, France, and Austria, it will expand in 2025. Financially, Zalando expects one-time costs for past subscriptions and provisions for points.