🚀 PrimeUp's New Milestone
On February 12, 2025, PrimeUp announced its role as Amazon's first Ad-Tech reseller in Germany. This partnership aims to lower entry barriers to Amazon's Demand Side Platform (DSP) for advertisers and agencies.
📊 Benefits of Amazon DSP
Amazon's DSP allows advertisers to bid on TV, display, video, mobile, and desktop ads in real-time. It offers access to over 2,800 target groups based on Amazon purchasing behavior, thousands of websites and apps, and platforms like Prime Video and Fire TV.
💡 PrimeUp's Offerings
PrimeUp provides two options:Self-Service: For companies with experienced programmatic advertising teams, PrimeUp offers DSP access without budget commitments.Full-Service: For those lacking DSP experience, PrimeUp offers campaign conception and management.This flexibility caters to various client needs.
🏠 About PrimeUp
Founded in 2017, PrimeUp is a leading Amazon and e-commerce agency with around 30 employees in Hamburg, Germany, and Pune, India. As part of the Grow Digital Group, PrimeUp specializes in Amazon marketing, content creation, and marketplace management.
How will PrimeUp's new role impact advertisers in Germany?
