The Iconic appointed Donna Player as an independent advisor. The Australian fashion veteran brings 30+ years of experience to support its rapid growth.
The Iconic, owned by Global Fashion Group, named Donna Player to its advisory committee. CEO Patrick Schmidt said the move brings "extensive experience" to the fast-growing retailer. Player's appointment is effective immediately.
Player has 30+ years in fashion retail. She was Head of Merchandise at David Jones, overseeing apparel, footwear, and accessories. She also held key roles across Australia's retail sector, making her an industry expert.
Founded in 2011, The Iconic is Australia's largest online fashion store. It offers 45K+ products from 700 brands and gets 10M+ monthly visits. The retailer is a part of Global Fashion Group, serving emerging markets worldwide.
The Iconic, at just five years old, is expanding rapidly. Schmidt believes Player's guidance will help the company hit key milestones. With e-commerce booming, her experience could shape The Iconic's next growth phase.
Will Donna Player reshape The Iconic’s future?
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