The global e-commerce landscape is shifting. While AliExpress is surging in the U.S., its European presence is fading. This rise in America is fueled by aggressive pricing, while its struggles in Europe stem from local competition and shifting consumer preferences. MarketMaze+ subscribers can access the full report with deeper market insights.
AliExpress is expected to reach $60B in 2024. With a 38% CAGR, it outpaced Amazon’s 5% growth. Price-conscious shoppers are driving this success, favoring cheaper alternatives to Amazon and Walmart. However, AliExpress still trails Temu, which skyrocketed with a 107% CAGR and continues to dominate discount e-commerce.
AliExpress climbed to #6 in the U.S. marketplace rankings in 2024, surpassing Etsy and Wayfair. Its steady expansion is fueled by competitive pricing, aggressive marketing, and improved logistics. However, Temu is catching up fast, breaking into #7 within just two years. While Amazon and Walmart still lead, the rise of Chinese marketplaces in the U.S. is undeniable.
In Europe, AliExpress has gone in the opposite direction. Once #3 in 2019, it slipped to #7 by 2023, losing ground to Zalando, Wildberries, and Ozon. Amazon still dominates, with a 60% larger market share than its top nine competitors combined. With European shoppers favoring localized platforms and faster delivery, AliExpress has struggled to maintain its presence.
Can AliExpress maintain its U.S. growth while recovering in Europe?
Each week we select most important sector news and statistic
so that you can be up to speed
