💰 Big spenders drive growth
Mytheresa saw a 13% sales increase in Q4 2025. CEO Michael Kliger credited high-spending shoppers, especially in the U.S. and Europe. He noted a post-election boost in the U.S. and strong European demand. Bags and accessories led the charge.
📉 China slows, inventory stabilizes
China’s demand remains weak, surprising luxury brands. Kliger pointed to high inventory levels across the sector. However, Mytheresa kept stock below last year’s levels. Despite slow growth, industry health has improved over the past year.
👴 Older shoppers, untapped potential
Analysts suggest luxury brands focus on older consumers. Retailytics' Bellamy Grindl noted they have more disposable income. They also value quality and heritage but feel ignored. Brands risk losing a loyal, high-spending audience.
🛍️ Mytheresa’s YNAP acquisition
Mytheresa confirmed its acquisition of YNAP is on track. The deal, announced last year, will finalize in H1 2025. Kliger emphasized integrating YNAP onto Mytheresa’s platform. He praised its strong engineering team for the transition.
Can luxury brands afford to ignore older shoppers?
