In 2024, Vinted enhanced transaction success rates by 4.15% through Checkout.com's AI-driven payment solutions, improving user engagement.
Vinted, Europe's leading online marketplace for second-hand fashion, has joined forces with global digital payments provider Checkout.com. This collaboration aims to optimize Vinted's payment processes, enhancing user experience across its platform.
In 2024, Vinted reported a 4.15% increase in payment acceptance rates after implementing Checkout.com's Intelligent Acceptance offering. This AI-driven solution tailors optimizations to Vinted's specific traffic patterns, reducing failed transactions and increasing user engagement.
The partnership also focuses on compliance with regional regulations and support for local currencies, aligning with Vinted's mission to make second-hand fashion a first choice. By improving transaction performance, Vinted can better serve its growing user base across more than 20 countries.
The second-hand apparel market in Europe is projected to grow from $17.3 billion in 2024 to $32.6 billion by 2032, reflecting a compound annual growth rate of 8.2%. This growth is driven by increasing consumer demand for sustainable fashion and the rising popularity of circular economy practices.
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