🚀 The Funding Boom
Lanch raised $27M in a Series A round led by Felix Capital and HV Capital. This brings its total funding to $34M. While its valuation is undisclosed, estimates place it at $100M-$150M. CEO Nono Konopka plans to expand further in Germany before scaling globally.
📱 Social Media Meets Fast Food
Lanch uses social media to spot food trends and fill market gaps. It partners with influencers like Knossi and Trymacs to promote its brands. A Happy Slice launch sold 30K pizzas in a weekend. Its Loco Chicken store opening even caused a crowd so big, police had to intervene.
🏪 Ghost Kitchens & Retail Growth
Since launching 18 months ago, Lanch has expanded to 350 ghost kitchens. It mainly sells through Lieferando and Wolt, but franchise stores are growing. Its packaged snack, Happy Chips, is now in 10K+ supermarkets. More products are coming soon, per Konopka.
📊 Why Investors Are Betting Big
Felix Capital’s Frederic Court says Lanch avoids costly marketing that sinks other food startups. Instead, it leverages data-driven insights and influencer reach. Lanch claims half of Germany already knows its brands, aiming to be the next Raising Cane’s or Chick-fil-A.
Is influencer-powered fast food the future?
