Deliveroo targets huge growth in UK delivery market
Deliveroo, with 160K partners in ten markets, is driving major growth and innovation. At its Food Forward event, Deliveroo unveiled its strategy with three key pillars: building trust, expanding delivery occasions, and empowering partners. According to Kantar data, only 2% of the UK's 50B annual food occasions are takeaways, showing vast room for growth. Deliveroo aims to expand its active user base, which currently places 300M orders annually. By 2026, Deliveroo plans for more users to join its Plus loyalty program, which already accounts for 40% of orders. Technologies like AI-powered support and a Hub Manager app aim to improve customer experience and partner support.