Retail is shifting—26% of Gen Z expects more omnichannel shopping, while 50-60% of consumers plan to buy more in-store in 2025. Marketplaces are growing, but Baby Boomers show the most resistance to change.
Gen Z craves seamless shopping—26% expect to use both online and in-store more. However, omnichannel demand drops to just 9% for those 65+. Older consumers also resist change, with most expecting no shift in their shopping habits.
In 2025, 50-60% of shoppers will buy more in-store, reversing years of online expansion. Yet, Canada (37%) and Australia (34%) have the highest expected online growth. Retailers must balance physical and digital strategies to meet these diverse shifts.
48% of consumers will shop more on marketplaces like Amazon and TikTok Shop. Gen Z leads (64%), followed by Millennials (58%). However, Baby Boomers show the most hesitation—27% expect no change in their marketplace shopping habits.
Will in-store shopping and marketplaces define retail in 2025?
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