On February 12, 2025, Amazon Ads introduced Ads Planner, enabling advertisers to assess audience potential, measure deduplicated reach across formats, and efficiently allocate budgets to meet campaign objectives.

Since September, over 7,000 brands have used Faire's Promoted Listings, leading to an 80% increase in product views. CEO Max Rhodes reports this tool now makes up nearly 5% of Faire's revenue.

ReturnPro's new platform offers small and medium-sized businesses a comprehensive tool to manage returns, reduce costs, and enhance customer satisfaction.

Odoo’s new Shopee Connector allows businesses to sync orders and inventory in real time, simplifying operations for Shopee’s 6M+ sellers across Southeast Asia.

Klarna CEO Sebastian Siemiatkowski admits past crypto skepticism was wrong and announces plans to integrate digital assets into Klarna’s global payment system.

On January 13, 2025, Klevu and Searchspring announced their merger, forming Athos Commerce. Backed by PSG Equity, this AI-driven ecommerce platform aims to enhance search, merchandising, and personalization for online retailers worldwide.

On February 13, 2025, Google introduced a new tool to help advertisers assess the incremental traffic impact of their search themes, enhancing campaign targeting.

Wolt now allows users to send gifts with a personal message. Valentine’s Day orders for flowers and gifts surged globally, with Germany leading in pre-orders.

The store offers curated beauty products and over-the-counter medications, featuring brands like Eucerin and La Roche-Posay.

Amazon's new feature redirects users to brands' websites when products are not in stock, enhancing customer experience and selection.

On January 29, 2025, Google launched Meridian, an open-source Marketing Mix Model, enhancing data-driven decisions across channels. This initiative aims to help marketers better allocate budgets in today's complex landscape.

Kepler's new AI-driven PDP+ technology enhances product pages, doubling conversion rates and increasing revenue by 6%, according to early adopters.

Ex-Google and Meta leaders introduce AI agents to enhance D2C businesses, securing $10M in seed funding from investors like UpHonest Capital and Fusion Fund.

Meta upgrades Advantage+ with AI-driven optimizations, lowering lead costs by 10%. These features will integrate into Ads Manager later in 2025.

Google's new prediction model evaluates if Search ads lead to unexpected destinations and lack helpful navigation options, aiming to reduce negative user experiences. Advertisers are advised to ensure their landing pages are navigable and relevant.

Poshmark unveils Smart List AI, an AI-powered tool that reduces listing time by 48%. Available on iOS in the U.S. and Canada from February 2025.

TPG announced its new payment solution, TPG Pay, to enhance transactions and boost conversion rates. The project will be completed by Q3 2025.

Amazon plans to start Prime Air drone deliveries from its Darlington fulfillment center, pending approval from the Civil Aviation Authority. The service aims to deliver packages up to 2.2 kg within 30 minutes.

In January 2024, Viettel Post introduced 200 automated guided vehicles (AGVs) in its Hanoi warehouse, reducing delivery times by 8–10 hours and increasing processing capacity to 4 million parcels daily, meeting 50% of Vietnam's e-commerce demand.

On January 23, 2025, Wix announced an integration with YouTube Shopping, allowing merchants to tag products in videos and live streams, enhancing social commerce capabilities.

Stadium integrates Mirakl Ads to enhance e-commerce sales, increase ad revenue, and expand into Finland after initial success in Sweden.

Linnworks now supports Temu, allowing retailers to manage inventory, pricing, and orders seamlessly. This move follows Temu’s rise to the world’s second most visited e-commerce site.

OpenAI's new AI agent, Operator, can autonomously perform tasks like booking travel and shopping online, enhancing user convenience.

Google's open-source tool, Meridian, helps brands measure ad performance more effectively. It integrates with Google's MMM Data Platform for deeper insights.

Microsoft is testing new Performance Max features, including LinkedIn targeting, granular reporting, and smart conversion tracking in six major markets.

On January 29, 2025, Shirofune announced its integration with LinkedIn Ads, allowing advertisers to manage LinkedIn campaigns alongside platforms like Google and Facebook.

Brand+ leverages AI to optimise video ads on Amazon DSP. Beta tests showed a 10% sales boost and 70% more site traffic.

Meta is rolling out ads on Threads, testing them with select advertisers in the US and Japan. The company aims to monetize its 300M-user platform while maintaining user engagement.

Grubhub and Avride have launched 100 delivery robots at The Ohio State University, aiming to enhance campus food delivery efficiency, as reported by Reuters on January 30, 2025.

StockX launches its first beauty product via DropX, featuring Revlon's Hot Girl Sunset Collection. The limited-edition set, priced from $40, drops July 28 at noon EST.

The Easy E-Receipt 2.0 program saw double the participation, boosting sales within three days as Thai consumers prepare for Chinese New Year.

Algolia launched a generative AI tool, Shopping Guides, to help shoppers make better decisions. It offers product comparisons, category overviews, and educational content.

The new GMV Max automates ad campaigns, cutting setup time by 50% and increasing GMV by 30% for TikTok Shop sellers, now in the UK after a successful US launch.

Meta’s Threads app now offers ads, reaching 300M monthly users. Advertisers can extend campaigns seamlessly via Ads Manager, testing image ads in home feeds.

Google introduces AI agents, retail enhancements, and partners to transform operations, customer experience, and sales at NRF 2025 in New York.

Sonar Pro API delivers real-time search with citations and custom sources. Developers can now build faster, factual AI-powered tools with Perplexity’s advanced features.

The new feature combines Search Term Matching and Text & URL Optimization to boost reach, relevance, and conversions. Spotted in reports, but still unconfirmed.

Wolt’s $13 monthly Wolt+ plan debuts in Israel with no delivery fees and discounts. Leadership changes focus on retail growth and global expansion strategies.

OnBuy relocates HQ to London, opens a New York base, and reports £44M in Q4 sales, a 37% YoY jump. AI-driven tech and Google Cloud fuel global expansion.

eBay joins OpenAI to integrate AI agents, enhancing online shopping. This innovation will expand sellers' reach and redefine how people discover unique products.

German retailers may soon access TikTok Shop. Insider rumors suggest the first launch in Germany could occur as early as next week.

Donald Trump revived TikTok for 170M US users after a ban. The app, valued at $50B, may see joint ownership with US firms like Oracle or Tesla.

commercetools unveils InStore, merging online & offline commerce. Retailers like Jaycar & Screwfix benefit from seamless operations & rapid innovation.

Rokt's $300M investment in mParticle merges ecommerce and customer data expertise. The partnership promises 50% better results, protecting first-party data assets.

Algolia's new Shopping Guides use Generative AI to create educational content that simplifies shopping. Merchants gain tools to boost customer engagement and reduce returns.

Agentforce boosts productivity with AI agents managing orders, appointments, and loyalty. Retail Cloud unifies POS, inventory, and customer data for seamless shopping.

Advertisers now see real-time user engagement metrics, bridging ad spend and user behavior insights to optimize campaigns and improve ROI.

Stackless Data unveiled a game-changing tool for e-commerce. It focuses on profitability metrics like LTV and CAC to maximize long-term growth and ROI.

Omnicom Media Group & Amazon partner to unlock 5 years of search data. Flywheel clients access insights to refine strategies & track consumer trends globally.