Shein Adds Adidas, Nike, Tissot to Swiss Platform
Shein's Swiss platform now offers products from major brands like Adidas, Nike, and Tissot. This move follows a trend of increasing brand availability on Shein's platforms, sparking concerns among the brands themselves. Prices on Shein are significantly lower, drawing comparisons to Amazon's past controversies. While Germany lags, the Swiss site stands out for its high-quality presentation and broader range, raising questions about Shein's growing influence in the online fashion market.