🚀 Launch of SupplyX
SupplyX officially launched on September 13th, marking a significant step for the Otto Group. The launch event took place in the Design Studios in Hamburg, attended by Otto Group executives, including Kay Schiebur, who highlighted the brand's aim to bolster market growth. SupplyX is designed to address the volatility in air freight and logistics, leveraging extensive experience from its predecessor, Hermes International. This new brand underlines Otto Group's commitment to providing top-tier global logistics and customer-centric solutions, particularly for retailers and platforms within the group.
🌍 A Strong Legacy in Logistics
SupplyX isn’t just a new player; it's the evolution of Otto Group Logistics GmbH, previously known as Hermes International. This gives SupplyX a foundation of extensive experience in logistics and supply chain management. As a part of the globally recognized Otto Group, SupplyX brings a deep understanding of the complexities in supply chain management, offering holistic solutions to meet the growing demands of e-commerce and retail industries. According to Kay Schiebur, "Excellent customer experiences in retail can only be achieved with strong global logistics."
📈 Tackling Supply Chain Complexities
SupplyX is positioned to help businesses navigate the increasingly complex world of supply chain management. The rise of e-commerce has made rapid, secure product availability more critical, while global supply chains have become more intricate. SupplyX's Managing Director, Henning Goldmann, emphasizes the brand's capacity to enhance supply chain resilience, adapt to digital opportunities, and address challenges such as sustainability and market entry. The goal is to offer a competitive advantage through expert services in freight forwarding, diversification, and digitization.
🔄 Rebranding for Growth
The rebranding to SupplyX, along with a new logo, signifies a strategic move towards future growth. Henning Goldmann notes that SupplyX is not only optimizing existing processes but is also expanding its role as a leading logistics service provider. The colorful new logo represents a break from tradition, setting SupplyX apart from its competitors. This rebranding effort is part of a broader strategy to strengthen SupplyX’s position in global logistics, providing comprehensive solutions to B2B customers and solidifying its pioneering role in supply chain management.
Is SupplyX the next big player in global logistics?
