🔍 New Search Visibility Tool
Etsy has launched a new feature, the Search Visibility Page, in Shop Manager. This tool gives sellers personalized recommendations on how to enhance their product listings' visibility in Etsy's search results. For instance, adding a return policy or changing product images can make a difference. Starting October 1, Etsy will prioritize US listings with domestic shipping prices lower than $6. The new page provides these insights to help sellers make necessary updates quickly.
🏪 Focus on Shop Quality
Etsy's new tool emphasizes the importance of shop quality. It checks if your shop has a proper icon and whether you consistently meet customer service standards. Factors like average review ratings, message response rates, and case rates from the last three months will affect your search visibility. "Good reviews give buyers confidence," says Etsy, urging sellers to maintain high ratings.
📸 Listing Optimization
Another significant aspect is optimizing your product listings. Etsy advises sellers to include high-quality photos, clear descriptions, and return policies to boost their chances of being found by buyers. Listings with US domestic shipping prices under $6 will be prioritized in search results starting October 1. "Clear and detailed listings help buyers feel confident in making purchases," Etsy explains.
📈 How to Access the Tool
Sellers can find the Search Visibility Page in the Shop Manager or the Etsy Seller app. It shows how their listings perform in key areas and suggests actions to improve them. Etsy recommends keeping your app updated to use these new features. "Our goal is to give sellers more transparency and control over their search visibility," Etsy states, encouraging sellers to explore this tool and make necessary adjustments to stay competitive.
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