Zara fights Shein with budget brand Lefties
In the fast-fashion arena, Zara's owner Inditex unleashes Lefties, targeting Gen Z with low prices to tackle Shein's dominance. With 17.99-euro jeans and 5.99-euro handbags, Lefties expands globally, aiming to reclaim the budget-conscious consumer. Amidst this, Shein's growth prompts a strategic shift for traditional retailers.