GU debuts Click-and-Mortar model in U.S.
GU’s new flagship store in New York blends digital and physical retail, using its app to let customers scan items, check inventory, and get personalized sizing through the “MySize CAMERA.” This approach supports the "Click-and-Mortar" trend, which has grown 38% since 2020 across major markets, per a PYMNTS report. With affordable, curated collections, GU’s "MINI edit MAX" strategy is a unique take on trend-driven fashion, combining style and affordability to differentiate itself from sister brand Uniqlo. GU aims to create a tech-forward, eco-friendly U.S. shopping experience.