Myntra bets on 4-hour delivery in India

By  
Artur Stańczuk
September 22, 2024
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Summary:

Myntra, India's largest fashion e-commerce platform, is testing 4-hour delivery in select cities. This move is part of the company's strategy to compete in India's booming quick commerce market. With plans to expand nationwide by the end of the year, Myntra is responding to changing consumer demands and increased competition from quick commerce startups.

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