🛒 F&F Clothing Returns Online
Tesco is set to relaunch its F&F clothing range online for the first time since 2018. This new digital offering will be integrated into Tesco's website, which already hosts a wide range of third-party products. The move comes after the supermarket closed its Direct site in 2018, citing "no route to profitability." The F&F line has been available through Next's online platform since 2019, but that partnership ended in January 2024.
🔄 Tesco's Marketplace Expansion
The relaunch of F&F online coincides with the growth of Tesco's online marketplace, which launched in June 2024. This marketplace features a variety of products, including DIY, homeware, and toys, offering more choices than what's available in-store. The digital expansion shows Tesco's commitment to providing its customers with more comprehensive shopping options.
📈 Leadership and Strategy
Greg Bertrand, head of Tesco's Whoosh rapid delivery service, was appointed earlier this year to oversee the F&F online relaunch. His leadership is expected to guide the successful reintroduction of the brand online. Bertrand’s role is crucial as Tesco aims to revitalize its digital clothing presence and capture more of the online retail market.
🏠 F&F's New Homeware Line
This news follows F&F's recent launch of its first-ever homeware brand. The new line includes over 1,000 products ranging from 50p to premium home décor items. With offerings like bedding, soft furnishings, and decorative accessories, F&F is expanding its footprint beyond clothing, positioning itself as a versatile brand for home essentials.
Will Tesco's F&F clothing thrive online again?
