🎄 Record holiday sales
Superdrug celebrated its "best Christmas ever" in 2024.Like-for-like sales grew 5.1% vs. 2023 during the festive season.Its own brand products played a key role in this success.December saw a gift set sold every second in-store and online.Top sellers included Studio London brushes & Vitamin E skincare sets.
📈 Online drives growth
Online sales surged 21% compared to the previous year.The revamped Health & Beautycard app boosted engagement & rewards.Fast delivery, including 30-minute in-store pickups, gained traction.Shoppers enjoyed exclusive product offerings on Superdrug.com.CEO Peter Macnab emphasized continued investments in online services.
🛍️ Retail parks thrive
Retail parks showed the highest growth in offline sales.Bigger stores provided engaging & expansive shopping experiences.Superdrug introduced four new own brand ranges to meet demand.The Fruity range, including candyfloss-scented items, was a standout hit.These innovations drove foot traffic & increased customer loyalty.
💡 Looking ahead
Superdrug plans to enhance in-store experiences in 2025.CEO Macnab promises more exclusive products & innovations.The retailer aims to strengthen its value proposition on the high street.Its focus remains on accessibility & quality in health & beauty.Superdrug is well-positioned for continued growth this year.
Will Superdrug’s growth inspire other high street retailers?
