💧 Cutting Water Waste
Shein’s Cool Transfer Denim printing uses 70.5% less water.It saved 19,500 metric tons of water since its 2022 launch.This tech prints patterns on denim with reactive ink digitally.It eliminates traditional water-heavy washing methods.Shein claims it also reduces workers' exposure to harmful chemicals.
⚡ Energy & Efficiency
The printing process minimizes energy usage in denim production.It uses cold transfer equipment for printing on white denim.Shein increased its denim production using this tech by 90% in 2024.It streamlines production, aligning with Shein’s on-demand model.The company aims to boost resource efficiency through innovation.
🌍 ESG Commitments
In Dec. 2024, Shein formed advisory boards for sustainability goals.One facility earned a Zero Waste to Landfill certification in Nov. 2024.This aligns with efforts to mitigate fast fashion’s environmental impact.Shein faces scrutiny over labor and environmental practices globally.Its tech innovation is part of its strategy to rebuild trust.
📈 The Bigger Picture
Shein’s Cool Transfer Denim aligns with its rapid production model.By reducing water and energy waste, it addresses key criticisms.Despite gains, fast fashion's environmental footprint remains large.The company’s sustainability programs aim to reshape its public image.This tech is a step toward balancing speed and sustainability.
Will Shein’s sustainability efforts improve its public image?
