🛒 New AI Tool by dunnhumby
dunnhumby, a leader in customer data science, launched its next-generation assortment tool on 1 July 2024. This tool uses advanced AI to help retailers curate product ranges and optimise shelf layouts. The tool creates hyper-localised assortments, tailored to the unique preferences of customers. The new planogram tool ensures efficient layout based on customer behaviour. Jenn Dabbelt, Global Head of Product, said, "Our new Assortment tool, powered by advanced AI, allows retailers to build store-specific ranges centered on what the customer wants."
📈 Features of the New Tool
The new tool includes several advanced features: hyper-localisation AI, planogram AI, and predictive AI. Hyper-localisation AI helps determine which products perform best in specific stores. Planogram AI optimises shelf space for maximum sales. Predictive AI accurately forecasts the impact of product changes on customer demand. Julie Sharrocks, Head of Retail AI, explained, "Retailers need to understand customer needs quickly and at scale. Our AI tools allow them to do exactly that."
🏪 Tesco Implements AI Tool
Tesco is already using dunnhumby's AI capabilities to curate their product ranges. This data-driven approach ensures Tesco provides locally relevant ranges, enhancing the shopping experience. By using these advanced tools, Tesco can meet customer needs more effectively and ensure the right products are available in the right stores. This collaboration showcases the potential of dunnhumby's AI in transforming retail.
🌐 About dunnhumby
dunnhumby is a global leader in customer data science, empowering businesses to thrive in the modern data-driven economy. Their mission is to enable businesses to grow by championing customer needs. dunnhumby's Customer Data Science Platform combines technology, AI, software, and consulting to increase revenue and deliver exceptional customer experiences. With over 2,500 experts globally, dunnhumby supports iconic brands like Tesco, Coca-Cola, and Procter & Gamble. For more information, visit www.dunnhumby.com.
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