📸 Depop Launches AI-Driven Listing Feature
Depop, a second-hand fashion marketplace, has introduced an AI-powered tool that simplifies the listing process for sellers. On September 11, 2024, the company rolled out a feature that allows users to generate complete product listings from just one photo. Sellers can upload an image and the system will automatically generate a description, categorize the item, and suggest attributes like color and brand. Rafe Colburn, Depop’s Chief Technology Officer, said, “AI enables us to address unstructured content and close the gap with traditional retail.”
🧠 AI Enhances User-Generated Content
This AI feature builds on Depop’s existing machine learning systems, which already analyze trends and recommend items. The tool leverages both language and image recognition models to create listings that mirror the company’s signature style. Depop has worked closely with an AI startup on this development, with backing from the British government. The aim is to streamline the selling process, making it easier for users to create appealing listings without spending much time.
💼 Improving Seller Efficiency and Sales
The AI-driven tool will help Depop scale its marketplace by making the listing process faster and more user-friendly. Colburn emphasized that the technology “provides us ways to present products that were once only available to traditional retailers.” By reducing the time it takes to list items, Depop hopes sellers can focus on curating more inventory, improving sales, and attracting more buyers. This could help narrow the gap between resale platforms and traditional retail markets.
🔄 Promoting Sustainable Fashion
Depop’s AI advancements are also part of a broader push towards promoting sustainable fashion. Colburn mentioned that AI could help influence consumer behavior, encouraging them to choose second-hand fashion over retail. As sustainability becomes a growing concern in the fashion industry, Depop’s innovations aim to make resale shopping more convenient and appealing. By embracing AI, the platform hopes to lead the way in reshaping consumer preferences and making resale the go-to option.
Will AI change the way we shop for second-hand fashion?
