1️⃣ Circular Economy Initiative 🔄
Decathlon's buy-back scheme, now covering multiple sports, aims at promoting a circular economy by refurbishing and reselling used products. Customers can swap or repair gear, receiving vouchers up to 40% of the item's value. Chris Allen from Decathlon UK emphasizes, "Buy-back allows people to realize value from older or unused kit."
2️⃣ Customer Engagement 🛒
Customers engage in the circular model by completing online assessments to register returns, receiving immediate quotes, and dropping off items at Decathlon stores. With over 1,000 bicycles upcycled since last year, the scheme anticipates reviving 800K products, contributing to waste reduction.
3️⃣ Sustainability & Events 🌱
Decathlon's initiative coincides with upcoming sports events like Olympics and Wimbledon, encouraging 28% of individuals to try new sports. This aligns with the company's sustainability goals and its rental program, offering sporting gear at affordable prices.
4️⃣ Future Plans 🚀
Decathlon aims to expand its buy-back options to over 100 types of sports products globally, leveraging its workshop network. The company also plans to extend its rental solutions across various regions, fostering accessibility to sports equipment while promoting sustainability.
What sports gear would you trade in for vouchers?
