🛍️ Boohoo Unveils New Marketplace
Boohoo has launched an exciting new online marketplace called "Boohoo brands." The site will go live on 31 July 2024, featuring 200 fashion, beauty, and lifestyle brands. Some big names include L’Oréal Paris, Garnier, Ray-Ban, and Michael Kors. Boohoo aims to make shopping easier by providing a wide variety of products in one place.
👗 Diverse Range of Brands
Customers can find accessories from top designers like Alexander McQueen, Balenciaga, Gucci, and Valentino. The clothing section includes popular brands such as Off White and Urban Bliss. For footwear, shoppers can choose from Hunter, Puma, and Crocs. In the beauty section, there are products from L’Oréal Paris and Garnier. More brands are being added every week to expand the selection even further.
📈 Leveraging Advanced Technology
The marketplace uses Mirakl ecommerce software, the same technology that helped launch the Debenhams marketplace, which Boohoo Group acquired in 2021. This advanced technology ensures a smooth and efficient shopping experience for customers. James Blacklock, Boohoo’s chief product officer, emphasized their commitment to offering diverse and high-quality options.
🎯 Enhancing Customer Experience
James Blacklock stated, "We are incredibly excited to introduce Boohoo brands, our new marketplace offering that brings together a great selection of fashion, beauty, and lifestyle products." He added that this initiative reflects their commitment to providing customers with a convenient and diverse shopping experience. Boohoo brands aim to ensure that boohoo.com remains a leading destination for UK consumers by partnering with complimentary brands and enhancing the overall shopping experience.
Will Boohoo brands become your go-to shopping destination?
