Balenciaga opened its flagship store on JD.com on September 3, 2024. JD.com is now the exclusive online channel for Balenciaga’s new Stapler Sneaker. The partnership includes a wide range of collections and interest-free installments.
On September 3, 2024, Balenciaga launched its flagship store on JD.com, China's biggest online retailer by revenue. JD.com is now the exclusive online platform for Balenciaga’s new Stapler Sneaker. This partnership follows in the footsteps of other Kering brands like Gucci, Saint Laurent, and Bottega Veneta, which have also launched on JD.com.
Balenciaga's Stapler Sneaker, inspired by athletic aesthetics, marks its debut as a JD.com exclusive. This new model is part of the Fall/Winter 2024 collection. JD.com’s 600 million users will have access to the brand’s latest ready-to-wear items, shoes, bags, and more. With an extensive collection, Balenciaga’s move enhances its e-commerce presence in China.
On launch day, customers could purchase Balenciaga products with up to 24 months of interest-free installments. Additionally, Balenciaga plans to join JD.com’s promotional events, such as the 2024 Fall sale and Single’s Day, where millions of shoppers seek luxury deals.
With over 90% of global luxury brands already on JD.com, the addition of Balenciaga strengthens its position as the leading luxury e-commerce platform in China. By collaborating with JD.com, Balenciaga aims to expand its reach and tap into China's booming digital marketplace, underscoring the brand's push for digital innovation.
Would you buy Balenciaga’s new sneaker from JD.com?
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