What drives B2C ecommerce growth in Europe? 🏎️

By  
Artur Stańczuk
November 10, 2024
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Summary:

The 2024 European E-commerce Report from Eurocommerce reveals new data on rising online sales and shopper behavior across the EU, highlighting critical growth areas and internet adoption rates. B2C turnover is expected to hit €958B in 2024, an 8% rise from 2023. Post-COVID, the sector grew by 2% after a 15% boom during the pandemic. Growth is stabilizing as e-commerce returns to a normal pace.

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