📊 Mobile shopping hits an all-time high
Adobe Analytics projects that 53% of online holiday shopping will be done via mobile devices this year, up from 51% in 2022 and 40% in 2020. From January to July 2024, mobile spending reached $280.4B, a 10.2% YoY increase. The surge is driven by mobile convenience and platforms like TikTok influencing purchase decisions.
🛒 Brands adapt for mobile-first shoppers
Therabody and Barriere are leading the charge in mobile optimization. Therabody’s quick-pay options and video-centric ads aim to capture multi-tasking users’ attention. Barriere, a vitamin patch company, is relaunching its Shopify-built mobile site with QR codes and streamlined navigation to reduce friction.
🚀 Accelerated checkout drives conversions
Checkout innovations are vital, with mobile cart abandonment as high as 89%. Solutions like PayPal Fastlane cut checkout time by 32%, while one-click options like Shop Pay boost conversion rates. Bold Commerce’s VP notes each click can lose up to 50% of shoppers, underscoring the need for faster experiences.
📢 Social ads and influencers increase reach
Therabody uses social ads and micro-influencers to educate users on products like Theragun. “We want customers to know how our devices integrate into their lives,” said Caitlin Berzok, SVP of digital experience. The goal is to engage potential buyers over multiple touchpoints in their shopping journey.
How are mobile-first strategies transforming retail?
