Swiggy launches 'Eatlists,' letting users create and share food recommendations. CEO Rohit Kapoor highlights the communal aspect. Users can now save favorite dishes and share them via social media.
Swiggy has introduced a new feature called 'Eatlists,' allowing users to create and share food recommendations directly within the app. This new addition aims to simplify finding and sharing meal suggestions. Accessible from the Swiggy home and profile pages, 'Eatlists' targets the common problem of meal indecision, which affects 58% of users. Additionally, 68% of users rely on friends' recommendations for meal choices.
'Eatlists' provides several useful features. Users can create themed lists of their favorite dishes, making it easier to organize and find meals. These lists can be shared with others to help them discover new dishes and restaurants. Additionally, users can access lists created by other Swiggy users, broadening their food options. This continuous flow of recommendations ensures that users always have new meals to try.
Rohit Kapoor, CEO of Food Marketplace at Swiggy, highlighted the social aspect of food sharing. He stated, "Before social media and other digital channels, food was the original form of community building. Eatlists bring the best of both worlds: the ability to create and share your food identity while discovering new favorite dishes through thousands of Eatlists curated by fellow food lovers and experts."
To start using 'Eatlists,' users can tap the bookmark icon next to their favorite dishes and save them under different lists. These lists can be named anything from "Weekend Treats" to "Healthy Bites." Once curated, users can share their lists via social media apps like WhatsApp and Instagram. They can also browse Eatlists created by others, such as "Late-night Cravings in Mumbai" or "Top Street Foods in Delhi," making meal choices more social and fun.
How will Swiggy's 'Eatlists' feature change your food choices?
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