🍲 Service Relaunch
Swiggy has relaunched its meal service, Daily, in Bengaluru, targeting the bustling office crowd. Originally closed in 2019, the service has been reintroduced as part of the main Swiggy app.
📊 Market Strategy
This relaunch aims at the market currently dominated by Zomato Everyday. Swiggy's move to integrate Daily directly into its app simplifies access for users and strengthens its market presence.
📈 Financial Stakes
Swiggy's upcoming IPO includes a fresh issue worth $45.8M and an offer-for-sale of $81.4M. This financial move follows a year where Swiggy posted revenues of $1.02B despite a $207M loss.
🔍 Competitive Edge
Zomato Everyday, initiated in Gurugram, has expanded widely. Swiggy’s strategy focuses on competitive pricing and leveraging its established user base to reclaim and expand its market share.
Will Swiggy Daily outpace Zomato Everyday?
