1️⃣ EU's Digital Services Act (DSA)
So, the EU tagged Shein as a "very large online platform" (VLOP). These rules cover big names like Amazon and TikTok. They're all about keeping content clean and users safe.
2️⃣ Shein’s Counterfeit Crisis
Shein's under fire for knock-offs and copyright woes. Artists are accusing Shein of ripping off their work. Companies like Oakley and Ralph Lauren are taking legal action.
3️⃣ Shein’s Stand
Leonard Lin, Shein's global public affairs head, says they're on board with EU's safety goals. They're all about making EU online shopping secure.
4️⃣ Unveiling Shein's Business
EU's rules might spill some tea on Shein's operations. They're looking at Shein's supply chain, labor practices, and product sources. And, amidst all this, Shein's still eyeing that IPO dream, valued at $66B in 2023!
Can Shein juggle growth and rules?
