Otto tackles AI amid sales dip

By  
Artur Stańczuk
April 21, 2024
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Summary:

Amid an 8% decline in revenue, Otto's resilience shines with a 2% increase in platform sales, backed by an aggressive AI strategy. With 65 AI tools now operational, Otto is redefining e-commerce efficiency in Germany, setting a benchmark for the industry despite a broader market downturn.

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