🛍️ M-Now Launches in Bengaluru
Myntra, India’s largest fashion e-commerce platform, unveiled “M-Now,” its quick-commerce service, in Bengaluru. Customers can now receive fashion, beauty, and lifestyle items within 30 minutes. The initial rollout includes 10,000 styles from top brands like Vero Moda, MANGO, MAC, and Tommy Hilfiger. Myntra plans to scale this offering to 100,000 styles within 3–4 months and expand to Mumbai, Delhi, Pune, and other cities shortly.
🚀 Quick Commerce Revolution
Quick commerce is transforming Indian retail. The sector, valued at $42B by 2030, is driven by changing consumer habits and urban density. Myntra’s CEO, Nandita Sinha, highlighted the strategic role of partnerships with global brands. With 70M monthly users and Flipkart’s support, Myntra aims to lead this revolution, providing speed and selection to meet evolving customer needs.
🌟 Premium Brands Onboard
M-Now includes premium beauty names like Huda Beauty, MAC, Estée Lauder, and Carolina Herrera, alongside accessories brands Armani Exchange, Fossil, and Casio. During pilot runs, strong demand confirmed consumer enthusiasm for instant delivery of aspirational products, enabling Myntra to fine-tune operations.
📈 Expansion Plans
Starting with Bengaluru, M-Now aims to dominate in metro cities like Mumbai and Delhi, leveraging dense populations to minimize delivery costs. This marks Myntra as one of the first vertical e-commerce players globally to implement quick commerce at scale, aligning with Morgan Stanley's prediction of rapid growth in India’s quick-commerce sector.
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