🌟 Miravia expands to Portugal
Miravia, a lifestyle-focused marketplace owned by Alibaba, has entered the Portuguese market. This comes two years after its launch in Spain, where the platform grew to host 17M products and 12K sellers. In Portugal, Miravia begins operations with 2K sellers and an initial catalog of 3.5M products. Categories include beauty, fashion, electronics, sports, and more.
🌍 Strategic move for cross-border commerce
The expansion aligns with Miravia's goal to bridge commerce between Spain and Portugal. Yann Fontaine, CEO, highlighted the platform’s unique proposition of connecting brands with customers via branded stores. The initiative allows Spanish sellers to easily export goods to Portugal, opening new markets without additional costs.
📈 Proven growth model in Spain
Miravia's Spanish operations show its potential. Over 1,200 brands have launched their own stores on the platform. Sellers face no registration fees and only pay commissions on sales. This user-friendly model helped attract millions of customers and establish a strong foothold in Spain’s competitive e-commerce market.
🚀 Lifestyle focus drives success
Miravia’s emphasis on lifestyle products—beauty, fashion, and home goods—resonates with modern shoppers. The no-cost entry for sellers and the broad product range make it appealing for consumers and businesses. Portugal represents another step in Alibaba’s vision of making Miravia a household name in Southern Europe.
Will Miravia replicate its Spanish success in Portugal?
