🌱 Introduction to the Pop-Up Store
MediaMarktSaturn, Europe's largest electronics retailer, launched its first sustainability-focused pop-up store in Tübingen, Germany on May 2, 2024. Located in the city center, the store features products with the BetterWay logo, emphasizing sustainability.
📦 From Online to In-Store
Hubert Kluske, COO of MediaMarktSaturn Germany, explained, "Our pop-up store integrates the online marketplace into a physical setting, offering a live demonstration of our sustainable products." This move aligns with the company's strategy to blend online and in-store experiences.
🌟 Special Features of the Store
The store offers a variety of sustainable products like smartphones, tablets, and e-mobility devices, all refurbished or certified by organizations like EPEAT and TÜV Rheinland. Customers can also exchange old devices for gift cards, supporting the circular economy.
🏙️ Why Tübingen?
Tübingen, known for its environmental consciousness and tech-savvy population, was an ideal location for this store. The design of the store also reflects sustainability, with all fixtures being reused from previous installations.
Will you visit MediaMarktSaturn's new store?
