🚀 Funding Boost
Helium, an AI platform enhancing eCommerce websites, has raised $550k in a pre-seed funding round. This round was led by Merak Ventures, with participation from angel investor Alok Mittal. Merak Ventures announced this as their fifth major investment this year. The funds will be used to build a high-performing team and enhance Helium’s product offerings, aiming for global eCommerce collaborations.
🌐 Market Need
Online commerce is rapidly growing, especially post-pandemic. Brands need advanced tools to improve storefront experiences and boost performance. Helium integrates product and visitor intelligence into eCommerce platforms, creating seamless buying experiences. This innovation addresses the critical gaps in the market, enhancing brand positioning and revenue streams for businesses.
👥 Team Expertise
The co-founding team of Helium consists of Shray Arora, Sidharth Sahni, and Deepak Kapoor. Shray, with a background from McKinsey and Indifi, leads product and strategy. Sidharth, a prodigy developer who started coding at 12, previously worked at Nados. Deepak, based in North America, brings over a decade of marketing experience from brands like Lindt and Baffin. Their combined expertise drives Helium's vision of revolutionizing eCommerce with AI.
📈 Vision and Goals
Helium's mission is to empower brands with advanced, intelligent digital experiences. "We believe every brand deserves exceptional online shopping experiences," said Shray Arora. The company collaborates with leading brands to create intelligent product pages using AI. By understanding visitor interactions, Helium curates content for higher conversions. The new funding will accelerate their growth, aiming to set new standards in eCommerce technology.
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