📱 New ad tools to engage young consumers
Gopuff launched new ad capabilities aimed at helping brands better engage Gen Z and millennial shoppers. The tools include in-app, in-bag, and off-platform advertising solutions that connect with consumers where they spend most of their time. Brand Shops allow advertisers to add media-rich content, such as photos, videos, and shoppable carousels, to their Gopuff campaigns. Pilot brands like Chips Ahoy and Gatorade have already tested these tools, with results showing a 20% increase in average order value. Gopuff’s aim is to shrink the purchase funnel and simplify conversions.
💡 AdAdapted tech simplifies the shopping process
A key feature of the new ad tools is the integration of AdAdapted’s Add-It carting technology. This feature enables consumers to add products directly to their Gopuff cart without leaving the page they are browsing. It streamlines the shopping experience by reducing friction for consumers, making it easier to complete purchases. This type of capability is becoming crucial in retail media offerings, as it helps brands offer seamless off-site shopping experiences while still driving conversions.
📊 Real-time insights for better targeting
Gopuff’s Instant Insights feature is designed to give brands real-time data on consumer behaviors and preferences. This includes metrics like search behavior, add-to-cart rates, and basket analysis. Brands can use this data to better understand their audience and refine their marketing strategies. Gopuff also offers real-time engagement opportunities with sampled recipients, allowing brands to gain valuable feedback and adjust their campaigns quickly.
🤖 AI-driven ad platform delivers impressive results
Gopuff’s advertising platform, launched in July, is powered by artificial intelligence and machine learning models. The platform uses over 1,000 real-time variables and a decade of historical data to improve ad targeting. Since its launch, it has helped advertisers increase their click-through rates by 25% and achieve a 30% lower cost-per-click on average. With these tools, Gopuff aims to reshape how brands connect with consumers and drive sales in the evolving retail media landscape.
Will Gopuff’s new ad tools reshape retail marketing?
