1️⃣ Grocery delivery reimagined
Two well-known delivery platforms, Gopuff and Grubhub, are now embracing the grocery world with open arms and exciting partnerships. Gopuff has teamed up with Misfits Market to bring fresh, quality groceries directly to urbanites through its efficient microfulfillment centers. Meanwhile, Grubhub's collaboration with Mercato connects customers to over 950 independent grocers nationwide, making local favorites more accessible than ever.
2️⃣ Fresh on the menu
In a recent pilot, Gopuff revealed that adding fresh groceries like fruits, vegetables, and meats has significantly boosted their sales, with baskets growing by 20% on average. This fresh initiative proves beneficial as it also supports local producers and promotes sustainability by reducing food waste, a cornerstone of their partnership with Misfits Market.
3️⃣ Expanding footprints
As these companies forge ahead, they're not just selling groceries; they're reshaping how we think about food delivery. Grubhub's approach helps small businesses increase their online presence and sales, while Gopuff's rapid expansion plans include more cities and more fresh offerings. It's a dynamic change that echoes through the industry.
4️⃣ Beyond business
Both companies are deeply involved in community service. Gopuff, for instance, responded to the White House Challenge to End Hunger by pledging significant food donations to tackle food insecurity in America. This social responsibility highlights the broader impacts of their business strategies beyond mere profit.
What do you think of grocery delivery's future?
