Data comes from Statista’s Consumer Insights survey, analyzing global trends in second-hand clothing purchases across various countries to understand preferences in sustainable fashion.
Finland and Poland lead, with 33% buying second-hand clothes.
This is 10% higher than the global average of 23%.
Only 10% in China, Japan, and South Korea buy pre-owned.
South Africa, Brazil, and Italy see rates around 15-16%.
Cultural attitudes seem to matter more than economic factors.
Will second-hand fashion become a global standard?
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