💄 Estée Lauder Expands to Amazon
Estée Lauder has officially launched on Amazon’s Premium Beauty Store in the USA, a strategic move designed to boost the brand's digital reach and accessibility. Amazon shoppers can now purchase popular Estée Lauder products, including the iconic "Advanced Night Repair" serum and "Beautiful Magnolia" perfume. Justin Boxford, Global Brand President, emphasized that this presence on Amazon marks "a significant milestone" in making their high-quality skincare and beauty offerings more accessible to consumers online.
💻 Exclusive Shade Finder on Amazon
One standout feature of Estée Lauder's Amazon presence is the new Shade Finder tool, tailored for the popular "Double Wear Stay-in-Place" foundation. Exclusive to Amazon, the tool offers virtual assistance in selecting from over 55 shades, making online shopping easier. Melis del Rey, Amazon’s General Manager for Beauty, highlighted this collaboration as “particularly significant,” enhancing Amazon's strategy to provide brands with a premium platform that showcases each brand's identity and unique shopping experiences.
🎥 Sports-Themed Campaign with Prime Video
To promote this launch, Estée Lauder is also extending its sports-inspired “Game Day, Your Way” campaign to Prime Video. This effort aims to connect with female sports fans, particularly football enthusiasts, through targeted ads that highlight Estée Lauder products’ long-wear and performance qualities. Fiona Sainty, Senior VP for Estée Lauder and AERIN Beauty North America, explained, "This campaign allows us to reach women who are passionate about sports and beauty alike, expanding awareness in a new way."
📈 Holiday Promotions Boost Launch
Estée Lauder is making the most of the holiday season, with select gift sets included in Amazon's "Holiday Beauty Haul" promotion through November 3rd. These special offers are designed to drive interest in Estée Lauder products during the peak shopping period. By partnering with Amazon, the brand hopes to attract a broader audience, positioning itself prominently in the online beauty market as shoppers prepare for the holiday season.
What impact will Amazon have on Estée Lauder’s growth?
