📦 A Bold Expansion
DoorDash has entered the hemp-derived product market. The company now delivers items like low-THC gummies and drinks (<0.3% THC) in select U.S. regions. This move aligns with the 2018 Farm Bill, which legalized such products nationwide. DoorDash aims to cater to the 75% of adults seeking THC or CBD for relaxation, as highlighted by a Harris Poll. Jacob Morello, DoorDash's GM of Emerging Categories, emphasized adapting to evolving customer preferences.
🛒 Partners & Discounts
Customers can order from platforms like DashMart or retail giants like Total Wine & More and ABC Fine Wine & Spirits. As part of the launch, DoorDash teamed up with Cann, a THC-infused beverage brand, offering a $2 discount on multipacks. This partnership highlights DoorDash's focus on wellness and affordability.
📈 A Growing Trend
DoorDash follows brands like Curaleaf & Wana Brands into hemp. The shift reflects national interest in cannabis products for relaxation. While Canada leads with cannabis delivery in Alberta, Ontario & BC, the U.S. market is catching up. However, marijuana delivery in regulated states remains limited.
💡 Why It Matters
DoorDash’s Nasdaq listing (DASH) shows confidence in diversification. Expanding into hemp taps a $26B CBD market (Statista, 2024). Safeguards like electronic ID verification ensure compliance. This pivot isn’t just about hemp; it’s about leading a cultural shift in how people relax and recharge.
Would you order hemp-based drinks through a delivery app?
