🎉 Deliveroo Expands to Retail
Deliveroo Singapore launched ‘Deliveroo Shopping,’ a new online retail platform, aiming to bring a variety of on-demand products directly to consumers. This launch marks Deliveroo’s 9th anniversary in Singapore. It also comes in response to a company survey showing that 53% of Singaporeans prefer to shop for non-food items online. Jason Parke, MD of Deliveroo Singapore, commented, “Delivery services have become an integral part of Singaporeans’ daily lives.”
🛍️ New Categories and Partnerships
Deliveroo’s shopping section adds diverse categories like Beauty, Personal Care, Electronics, and Petcare. Partnered brands include LUSH, The Body Shop, and Gadget Mix, plus local stores like Hockhua Tonic and Xpressflower. Pet Lovers Centre will soon join the app, providing essential pet products. By integrating these brands, Deliveroo aims to meet a wider range of customer needs beyond just food and grocery delivery.
🎁 Gifting Features for a Better Experience
In addition to expanding its categories, Deliveroo is adding a gifting function that allows users to select and send gifts directly from the app. Customers can include animated greeting cards and trackable links for a personalized experience. This feature aligns with Deliveroo’s strategy to elevate customer engagement, giving users options for occasions like birthdays and holidays.
🤖 Smarter Shopping with Machine Learning
Deliveroo plans to introduce machine-learning tools to improve product recommendations. By enabling searches based on occasions, such as “birthday,” the platform will offer curated gift ideas, making shopping faster and more personalized. The data insights also support merchant partners by highlighting trends, enabling them to create targeted promotions that better meet consumer preferences.
Will Deliveroo’s retail expansion change Singapore’s market?
