BNPL Drives 45% AOV Increase for EU5 Fashion💳

By

Artur Stańczuk

June 9, 2024

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Summary:

Foxintelligence reported last week on BNPL impact on average order amount in e-fashion.

Deep Dive:

🛍️ Fashion AOV Data

Fashion average order value (AOV) amounted to €76 in 2023 vs €110 with BNPL.
Largest AOV in Germany at €121.
Lowest AOV in Spain at €37.

🚀 BNPL Boost

BNPL purchases show an AOV 45% higher than traditional purchases for fashion retailers in EU5.
Largest BNPL impact in Spain and Italy, with 135% and 87% higher AOV respectively.
Lowest BNPL impact in Germany and UK, with 11% and 26% higher AOV respectively.

Is BNPL changing how you shop for fashion?

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