Fashion average order value (AOV) amounted to €76 in 2023 vs €110 with BNPL. Largest AOV in Germany at €121. Lowest AOV in Spain at €37.
🚀 BNPL Boost
BNPL purchases show an AOV 45% higher than traditional purchases for fashion retailers in EU5. Largest BNPL impact in Spain and Italy, with 135% and 87% higher AOV respectively. Lowest BNPL impact in Germany and UK, with 11% and 26% higher AOV respectively.
Is BNPL changing how you shop for fashion?
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