🛒 Quick Commerce Enters Fashion
Quick commerce firms like Blinkit and Zepto are expanding into fashion e-commerce. They offer speedy returns and exchanges to tackle the high return rate in the industry. As of September 2024, Blinkit is testing 10-minute returns for fashion and lifestyle products like clothing, shoes, and handbags. Zepto is also offering a 72-hour window for damaged items. These services aim to make online fashion shopping more convenient for customers.
👗 Addressing High Return Rates
One of the biggest challenges in online fashion shopping is returns and exchanges, with the industry seeing rates between 25-30%. Many customers return items due to incorrect sizing or fit. Quick commerce companies like Blinkit and Zepto are introducing fast return solutions to address this problem. Blinkit has a significant non-food presence, with 40% of its stock keeping units in this category. This is a major shift as quick commerce ventures into fashion and lifestyle segments.
📊 Brands Join the Effort
Brands are also getting involved by signing store returns agreements with quick commerce firms. This allows customers to return items bought through apps at authorized store locations. Companies like Adidas, Pepe, FabIndia, Jockey, and others are now part of this initiative, offering their products through Blinkit, Zepto, and Swiggy Instamart. This move makes it easier for customers to exchange or return items, enhancing the overall shopping experience.
🚀 The Future of Fashion E-commerce
The entry of quick commerce into fashion is a promising development for the industry. With Blinkit, Zepto, and others now offering fashion goods, customers can expect faster and more reliable services. The emphasis on quick returns and exchanges could significantly reduce the frustration associated with online shopping. As these services grow, we may see even more innovation in how fashion items are bought, returned, and exchanged online.
Will ultra-fast returns reshape fashion e-commerce?
