BigCommerce announces over 100 platform updates, enhancing B2C and B2B experiences with new features like Catalyst and BigAI suite.
BigCommerce (NASDAQ: BIGC), a prominent player in the open SaaS and composable ecommerce platform domain, has unveiled an extensive series of updates, exceeding a hundred in number.The updates primarily revolve around bolstering multi-storefront capabilities, enabling brands to curate localized buying experiences tailored to diverse regions. This includes personalized content, pricing strategies, and promotional offers, all aimed at elevating conversion rates and trimming operational overheads.A notable addition is the introduction of Catalyst, a revolutionary initiative aimed at simplifying the creation of modern, composable storefronts. Catalyst amalgamates popular headless technologies and industry best practices into a cohesive reference storefront, expediting development timelines while maintaining impeccable quality standards.Furthermore, the integration of Artificial Intelligence (AI) through BigCommerce's BigAI suite represents a significant stride forward. This suite encompasses various AI-powered tools, such as BigAI Copywriter and BigAI Predictive Analytics, designed to enhance product descriptions' SEO optimization and forecast future customer lifetime value respectively.
BigCommerce's latest wave of innovations extends its support to B2B sellers, underscoring its commitment to catering to diverse market segments.Among the highlights is the rollout of the B2B Edition, a comprehensive suite of tools tailored to augment buyer experiences through enhanced customization and localization features. Notably, this edition is now available globally for both single and multi-storefront setups.Additionally, BigCommerce is set to democratize access to its B2B Buyer Portal by open-sourcing it, empowering businesses to craft bespoke applications tailored precisely to their unique operational requirements.
The quest for streamlined multichannel selling experiences receives a significant boost with the introduction of event-driven real-time sync by BigCommerce subsidiary, Feedonomics.This groundbreaking feature facilitates swift updates of critical attributes such as inventory levels and pricing across various channels, mitigating the risk of listing disapprovals and account suspensions.Moreover, BigCommerce introduces an array of new solutions aimed at enhancing checkout processes, including passwordless checkout options and advanced promotions capabilities. Notably, PayPal's latest Fastlane checkout solution is touted for its potential to significantly expedite the checkout process for U.S. customers.
BigCommerce reaffirms its unwavering commitment to fostering developer communities with the launch of its Developer Center.This comprehensive resource hub encompasses extensive documentation, guides, and tools, providing developers with the necessary support to leverage BigCommerce's platform to its fullest potential.Additionally, BigCommerce is democratizing access to its design assets by making its Figma UI kit publicly available. Furthermore, the introduction of new APIs expands the platform's capabilities, enabling developers to extend and customize functionalities seamlessly.
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