📅 Timing Shifts Matter
14% of shoppers completed their back-to-school shopping before July, up from previous years.
July sees 52% of spending, with 27% in early July and 25% in late July, showing stability.
Early August spending dropped to 21%, highlighting a shift away from late summer shopping.
Only 12% of spending happens in late August and September, indicating a declining trend.
🛒 Online vs. In-store Preferences
57% of consumers prefer online shopping, making it the leading channel.
Department stores follow closely at 50%, with discount stores at 47%.
Clothing and electronics stores attract 42% and 23% of shoppers, respectively.
🎁 Online Shopping Benefits
70% of online shoppers prioritize product quality, compared to 30% of in-store shoppers.
Responsive customer service is key for 66% online, significantly higher than 34% in-store.
Easy returns are a top benefit for 63% of online shoppers, slightly higher than in-store (37%).
Enjoyment is nearly equal for both, with 61% online and 39% in-store citing it as a benefit.
⏰ Time-Saving In-store Shopping
74% of in-store shoppers value timesaving, compared to just 26% online.
In-store shopping holds an edge in speed, variety, and inspiration, despite online's focus on quality and convenience.
Are you shifting your back-to-school shopping habits?
