đ Weekend Traffic Surge
DesignRush analyzed 950K U.S. search queries, finding a 23% rise in weekend traffic.
Key decision-makers like CEOs and VPs are now researching on weekends.
Weekend content engagement is higher, with longer sessions and more conversions.
đ B2B Marketing Shift
B2B brands must extend their campaigns beyond weekdays to capture weekend prospects.
Robin Fishley, SEO Director, stated, "Weekends are a powerful window of opportunity for marketers."
Summer 2024 had the highest weekend traffic growth in the study.
Should B2B brands prioritize weekend marketing strategies?
