🛒 AliExpress Launches U.S. Retailer Initiative
AliExpress recently launched AliExpressDirect, a campaign focused on attracting U.S. retailers to its global marketplace. As part of this initiative, U.S. sellers can join the platform with 0% commission and no onboarding fees. The introductory promotion includes free marketing, business, and customer support, making it easier for new sellers to gain visibility. “We’re excited to support local businesses and reduce friction in the onboarding process,” said Jackie Lee, head of partnership and business development at AliExpress.
🔧 New Tools for Seamless Setup
AliExpress has introduced tools to simplify store setup and management, including one-click store design templates and multiproduct listing capabilities. These allow retailers to upload thousands of SKUs at once, streamlining the process for businesses with extensive inventory. Additionally, the platform offers tools for optimizing listings, pricing, and promotions, helping sellers effectively engage the global AliExpress audience, which spans over 100 countries and 150 million shoppers.
📅 API Integration Slated for 2025
AliExpress announced plans to roll out API integration in 2025. This addition will allow sellers to connect product listings, inventory, orders, and returns seamlessly with their existing systems. This move is expected to reduce operational headaches and attract established sellers who want to maintain cohesive inventory management across multiple platforms. These efforts align with AliExpress’ goal to provide a low-cost, low-risk channel for U.S. retailers to reach new customers.
🏢 Competitive Landscape Heats Up
AliExpress' push comes as Temu, Amazon, and Walmart all ramp up efforts to attract U.S. sellers. Temu has focused on expanding local delivery and attracting American brands, while Amazon now offers a storefront for budget-friendly items, similar to Temu. Walmart, meanwhile, has enhanced its eCommerce platform with new product categories and improved fulfillment. As competition intensifies, AliExpress’ move may entice smaller U.S. sellers looking for international exposure without high fees.
Will AliExpress’ zero-fee offer draw U.S. sellers?
