Despite investment in AR shopping, 66% of US adults in 2024 remain uninterested, unaware, or dissatisfied with the technology, while only 17% have used and liked it.
AR shopping was positioned as a game-changer, yet consumer adoption remains underwhelming. As of 2024:66% of US adults are either unaware, uninterested, or have tried and disliked AR shopping apps.Only 17% of consumers have used and liked themāa slow climb from 8% in 2019.30% of users tried AR shopping but walked away dissatisfied.While dedicated AR shopping apps struggle, 85% of mobile AR users engage via social platforms. Instagram, Snapchat, and TikTok have successfully integrated AR, making it a natural part of the user experience. eMarketer forecasts 15.3% AR shopping penetration by 2025, signaling niche growth but not mass adoption.
Is AR shopping the future, or just another tech fad?
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