šŗšø Etsy stock fall more than 35% in the last 12 months.. Etsy, once a thriving $37 billion empire of unique and personalized items, faces a significant downturn. The online marketplace's stock prices have plummeted below $80, a stark contrast to its all-time high of $296.91 in November 2021. The decline stems from issues like seller revolts, costly acquisitions of Elo7 and Depop, and the infiltration of dropshippers and counterfeit goods. Despite a solid operating margin and considerable cash generation, Etsy struggles to maintain its distinctive and buyer-friendly image. The challenges are compounded by eroding trust through delayed payments and increased competition, leading to a decrease in active buyers and gross merchandise sales
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