📈 Real-Time Data Now Accessible
eBay’s latest feature, App Performance Insights, enables sellers to monitor sales data from anywhere. Launched on November 6, 2024, the new tool is designed for iOS and Android users, allowing sellers to view essential metrics in real-time. From tracking listing views and impressions to examining click-through rates, the feature provides a comprehensive view of listing performance, making it easier for sellers to make quick adjustments.
📊 Traffic Analysis Tools
The new insights go beyond basic metrics, enabling sellers to break down traffic sources. Users can now assess whether their traffic comes from organic searches, promoted listings, or other sources. By understanding where potential buyers are coming from, sellers gain valuable insights to target marketing efforts, optimize their listings for the right audience, and potentially increase conversion rates.
📲 Easy Access on Mobile
Sellers can easily access Performance Insights by navigating to the Selling tab in the eBay app. After scrolling down to the “Jump to… Performance” button with the graphs icon, users can view a simplified layout of all key metrics. The mobile-friendly design is intended to provide quick access to data, allowing users to make data-driven decisions on the go. This feature is particularly beneficial for sellers who manage high-volume listings or track individual product performance.
🚀 Aiming for Optimized Listings
eBay explains that this tool is aimed at helping sellers optimize their listings by understanding traffic patterns. With direct access to performance metrics, sellers can see what’s working and what’s not, making it easier to improve listing quality. eBay encourages sellers to use the tool to enhance efficiency and make better-informed decisions that may boost sales. This new feature is expected to streamline mobile-based management for small business owners and professional sellers alike.
Will real-time metrics boost eBay seller success?
