Temu Blitz Calms Before the Storm? 🌪️
Temu, a Chinese marketplace, has made a dynamic and aggressive foray into Western markets, characterized by extremely low prices, an engaging app experience, and heavy investment in digital advertising. Smec has gathered data from over 800 Google Ads ecommerce accounts and, quarter by quarter, tracked the percentage of advertisers facing Temu as an account-wide competitor. For comparison, Smec held Temu against two of the biggest advertisers we've ever seen: Amazon and Wish.